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The brutal facts

It’s not often that I read a book twice. So when the MRAA team was recently assigned “Good to Great” by Jim Collins, I wasn’t exactly excited. But once I got started, all that changed. The second time around, this classic seems even more relevant to the issues our industry is facing. In the book, the author and his team ...

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At the Helm: Embracing the social

You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your message in front of those most likely to buy isn’t exactly rocket science. So embracing social media makes more and more sense everyday. The Pew Center’s Social Media Update 2014, released in January 2015, only reinforces that: Social media users ...

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Moving the needle

Most of us have a list of things we know we should do. But if you’re anything like me, you struggle to find the time to get to them. Instead, we let our list of “have to” items fill our days. People-related tasks often end up on the “should” list. While we acknowledge that they’re important, they don’t have deadlines ...

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Maximizing ROI in the off season

There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate that expression. And I hate it more and more as I get older. Don’t get me wrong, I’m okay with aging. I don’t mind the few white hairs on top of my head. But don’t tell me that because we’re ...

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At the Helm: Your New Year’s resolution

At a certain point in life, most people stop making New Year’s resolutions. The old “I’m going to lose weight/stop smoking/exercise more” tend to lose their charm, especially as they fall apart sometime before February 1. Even with that in mind, I’m going to urge you to make a New Year’s resolution for your business – and that’s one of ...

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At the Helm: A decade of Top 100

This month we honor the Boating Industry Top 100 – the best boat dealers in North America. But as we celebrate the 10th year of the program, it’s worth remembering the Top 100 is about more than just recognizing the best of the best. It’s also about sharing their best practices to improve the businesses of the thousands of dealers ...

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At the Helm: From fear to hope

The Movers & Shakers, profiled in this issue, represents just how far we’ve come as an industry in the last two years. While putting together this year’s issue, I took a look back at the 2012 Movers & Shakers – my first year working on the program – and it brought home just how much the climate has changed in ...

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Where the rubber meets the road

It happens to all of us. You’re sitting at your desk. Your to-do list is like a wave towering over you, getting bigger with each passing moment. And on your desk is a notebook full of good ideas. Those ideas could have come from any number of places. Maybe you belong to a 20 Group, read a business book now ...

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Dealership déjà vu

It feels like just yesterday that we were using the words, “technician shortage” to describe one of our industry’s biggest challenges. Well, here we are again. The phones at the Marine Retailers Association of the Americas have increasingly been ringing with dealers struggling to find qualified candidates to fill openings in their service departments. Regardless of what position you’re hiring ...

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At the Helm: Investing in your business at MDCE

Inserted in the current issue of Boating Industry you’ll find your first taste of the Marine Dealer Conference & Expo with the preshow brochure. It includes information on our full lineup of speakers and all of the exciting improvements we’ve made to this year’s MDCE, which will be Nov. 16-19 at the Orange County Convention Center in Orlando. MDCE is ...

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