The NMMA reports that retail unit sales of new powerboats in February 2021 were up 34% compared to the same time period last year, according to its New Powerboat Registrations Report. Data shows total new boat sales are averaging 31,000 units sold monthly since the summer of 2020, on a seasonally-adjusted basis, above normal levels and indicative of the heightened demand ...
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Marine CEOs remain optimistic
NMMA’s Q4 2020 Marine CEO Sentiment Report shows marine CEO assessments of current conditions and short-term outlooks were the most optimistic since the survey’s inception in 2018. This report follows historic new boat retail sales in 2020. The quarterly survey assesses the state of the U.S. recreational boat, engine and marine accessory manufacturing businesses. “Despite the challenges marine manufacturers faced in 2020, ...
Read More »NMMA says inventory levels still 20% – 60% below normal
The NMMA says current inventory levels are still tracking 20%-60% below normal for the domestic recreational boating industry. 2020 was both a historic year for retail boat sales and a disruptive year for boat builders working to meet the heightened demand and replenish record low inventories amid challenges caused by the COVID-19 pandemic. According to NMMA’s latest Monthly Shipment Report, wholesale shipments of new ...
Read More »Wholesale boat shipments ease in November
The NMMA reports new boat manufacturing activity in November was up 3% year over year, and down 18% compared to October on a seasonally-adjusted basis, according to the November Monthly Shipment Report (MSR). While wholesale boat shipments slowed in November, this was primarily driven by a pullback in shipments in personal watercraft (PWC) following a summer of elevated growth. Other boat categories ...
Read More »Record month for new powerboat retail sales
The NMMA reports October was a historic month for new powerboat retail sales. Data shows new powerboat sales gained momentum in October, up 18% compared to September, and up 30% year-over-year (YOY) on a seasonally-adjusted basis. Year-to-date (YTD) through October, more than 291,000 new powerboats were sold, surpassing cumulative sales for 2019. Early indicators show 2020 new powerboat retail sales are ...
Read More »Boat manufacturing momentum slows in September
The NMMA reports new boat manufacturing activity in September pulled back for the second consecutive month following a summer of elevated growth, according to its latest Monthly Shipment Report (MSR). However, the NMMA expects shipments to rebound as new parts are delivered to fulfill the demand for new boats. “While September saw slowdowns in wholesale boat shipments, more than 90,000 boats – ...
Read More »Wholesale boat shipments and new boat retail sales climb again
New data from the NMMA show wholesale shipments of new boats increased for the third consecutive month in July, doubling compared to June on a seasonally adjusted basis, as boat building production continued to gain momentum across all boat categories. “Manufacturing has steadily been ramping back up with production at 92% of where it was last year as manufacturers continued filling back ...
Read More »New boat sales continue to climb
New data from the NMMA shows June was another strong month for new power boat retail sales, up 6% on a seasonally-adjusted basis compared to the previous record month in May. Compared to the same time period last year, new powerboat retail sales were up 5% through June. “115,000 new power boats were sold in May and June alone – a ...
Read More »Sales continue to rise as inventory dwindles
By Adam Quandt As the COVID-19 pandemic continues to dash traditional vacation and summer plans, consumers are hungry for a new form of entertainment and recreation. The latest sales data shows that many are flocking to the water as their vacation close to home. The newest report from the National Marine Manufacturers Association (NMMA) tells of a sharp rebound for ...
Read More »May sets records in growth for new boat sales
The NMMA reports new boat sales rebounded sharply in May, up 59% compared to April, and up 9% from pre-pandemic levels on a seasonally-adjusted basis. Total sales in May were the highest they’ve been in a decade with upticks across all segments. Leading the growth were PWCs, saltwater fishing boats, and jet boats, which account for 41% of new boat ...
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