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Tag Archives: social media

Leverage Facebook advertising to reach local prospects

By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and use them so often while browsing online. Another online platform that most people use frequently? Social media sites, with Facebook being the most valuable for advertising strategy.  The nature of how people ...

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Get Social with Discover Boating

Discover Boating has partnered with Thumbstopper to make it easy to get on board with social media. The Get Social with Discover Boating program is a FREE service that: Automatically posts engaging, relevant boating lifestyle content that seamlessly blends in with social media posts on your Facebook business page. Offers access to a library of boating lifestyle posts you can ...

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Social media expert Mari Smith to speak at IBEX

On tap for this year’s Grow Boating Marketing Summit, Digital Marketing: Charting Your Course for Success, Sept. 30, an IBEX Special Event, is a line-up of leading marketing experts who will outline ways to leverage digital marketing channels to benefit your business. One of the featured presenters will be Facebook Marketing Expert and author, Mari Smith, who will share insights ...

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Social media influencers bring new reach to NMMA boat shows

Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following on social channels and/or blogs that help influence decisions. According to a recent AdWeek article, 92 percent of consumers trust an influencer they follow more than traditional advertising.  To date, NMMA Boat & Sportshows have partnered with more than 100+ influencers, reaching a ...

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Providing superior customer service on social media

If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

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Hitting the target with social media ads

Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...

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Digital remains preferred marketing platform

Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry. For the fifth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers, and others in January about how they marketed in 2017 and ...

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Twitter’s 280 character test flight worth watching

Twitter’s recent announcement regarding selective testing of an expanded character limit is a clear sign the company is getting ready to take true wing with experimentation. The test initiated with small groups around the world. The company has not said if all users will have recent future, but recently, two insiders at the social media giant shed some light on ...

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Social media cheat sheet for your dealership, part two

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Social media cheat sheet for your dealership, part one

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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