Tag Archives: social media

Earlier this month, Discover Boating, in partnership with Progressive Insurance, hosted an immersive press event in Charleston, S.C. with national consumer lifestyle media and content creators participating in a variety of boating activities to generate boating-related content and stories.  During the three-day event, attendees took to the water to learn safety basics from expert captains and local pros on the picturesque waterways of ...

Scuttlebutt the first, free social media platform designed specifically for the boating community, announced its partnership with Boat Fix to deliver a robust and engaging social media experience, combined with a service that protects a boat owner’s investment. The partnership includes a special offer – users who sign up for the free Scuttlebutt social network and download the free Scuttlebutt app ...

Announcing the first, free social media platform designed specifically for the boating community – Scuttlebutt. Putting all the information a boater needs in the palm of their hands, Scuttlebutt eliminates the need for multiple, independent and sometimes redundant mobile tools, while incorporating the sharing capabilities of other popular social media platforms.  The easy-to-install and use app allows boaters to find new ...

By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center for ICAST 2021, the world’s largest sportfishing trade show. It’s the premier showcase for the latest innovations in fishing gear, accessories and apparel, and helps to drive recreational fishing sales. And sales are up, way up, and that’s no fish story. ...

By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer service. As the buying process becomes increasingly digital, how does this impact dealers’ approach to serving their customers? It turns out consumers have an increased expectation for boat dealers to provide digital ...

By Adam Quandt Go digital, improve your digital footprint, digital, digital, digital! That’s likely what you’ve been hearing for years now frommarketing specialists, colleagues around the industry and the world at large. While an emphasis on embracing the digital landscape has been increasingly important for dealerships each year, the events of the ongoing pandemic have kicked a need for digital ...

By David Gee Okay, I’ll admit it, I am engaging in a bit of click bait blogging. Social media does in fact sell boats. Social media is an important, even essential, part of marketing today for most companies and organizations. But it’s not enough. It can’t be successful in isolation. And yet I seem to be coming across more and ...

By Joe Iribarren The lyrics “I don’t give a damn ’bout my bad reputation” sounded fun and rebellious when Joan Jett sang them. But adopting that attitude when it comes to your dealer’s online reputation will prove to be disastrous. Your online reputation consists of more than a carefully-thought-out website and social media posts. For the most part, your online ...

DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a continued trend building upon the successes reported in May and June. In July, boating continued to be top of mind for many consumers as they searched for outdoor recreation options that naturally allow social distancing. The increased website traffic signals boating interest remains ...

As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences to enjoy boating and fishing this summer when close-to-home outdoor recreation is in high demand. To date eight out of 11 influencer partners have sparked nearly half a million meaningful engagements (likes, comments, shares, clicks, views, etc.) bringing awareness to ...