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Tag Archives: social media

Providing superior customer service on social media

If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

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Hitting the target with social media ads

Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...

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Digital remains preferred marketing platform

Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry. For the fifth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers, and others in January about how they marketed in 2017 and ...

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Twitter’s 280 character test flight worth watching

Twitter’s recent announcement regarding selective testing of an expanded character limit is a clear sign the company is getting ready to take true wing with experimentation. The test initiated with small groups around the world. The company has not said if all users will have recent future, but recently, two insiders at the social media giant shed some light on ...

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Social media cheat sheet for your dealership, part two

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Social media cheat sheet for your dealership, part one

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Incorporating hospitality offerings effectively

While a niche segment, the marina business is very much a part of a wide spectrum of industries, including hospitality. IGY Marinas has already played in this space, expanding our F&B restaurant brand, Fat Turtle and owning/operating Montauk Yacht Club Resort & Marina in the Hamptons/Montauk area. Taking this further, we’ve recently launched our hospitality division, as our team has ...

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How manufacturers can leverage Facebook Lead Ads to drive customers

According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers, but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them ...

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9 tips for getting started in live streaming and stories

One of the major shifts in social media trends in the past few years is the proliferation of live streaming video and story platforms, which both have a high level of organic consumer engagement. Started on Periscope and Snapchat, respectively, these social media tools are now on Instagram and Facebook and available to a wider audience.  Trying any new social ...

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Live streaming and story platforms lead social media trends

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

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