Tag Archives: social media

Want to strengthen your customer service? Use social media

By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer service. As the buying process becomes increasingly digital, how does this impact dealers’ approach to serving their customers? It turns out consumers have an increased expectation for boat dealers to provide digital ...

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Let’s get digital!

By Adam Quandt Go digital, improve your digital footprint, digital, digital, digital! That’s likely what you’ve been hearing for years now frommarketing specialists, colleagues around the industry and the world at large. While an emphasis on embracing the digital landscape has been increasingly important for dealerships each year, the events of the ongoing pandemic have kicked a need for digital ...

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Social media doesn’t sell tickets – or boats

David Gee Boating Industry

By David Gee Okay, I'll admit it, I am engaging in a bit of click bait blogging. Social media does in fact sell boats. Social media is an important, even essential, part of marketing today for most companies and organizations. But it's not enough. It can't be successful in isolation. And yet I seem to be coming across more and ...

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How your online reputation might be costing you money

Joe Iribarren, Beyond Creative

By Joe Iribarren The lyrics "I don't give a damn 'bout my bad reputation" sounded fun and rebellious when Joan Jett sang them. But adopting that attitude when it comes to your dealer's online reputation will prove to be disastrous. Your online reputation consists of more than a carefully-thought-out website and social media posts. For the most part, your online ...

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Discover Boating sees record web traffic

Discover Boating sees record web traffic

DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a continued trend building upon the successes reported in May and June. In July, boating continued to be top of mind for many consumers as they searched for outdoor recreation options that naturally allow social distancing. The increased website traffic signals boating interest remains ...

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Discover Boating partners with social media influencers for promotion

As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences to enjoy boating and fishing this summer when close-to-home outdoor recreation is in high demand. To date eight out of 11 influencer partners have sparked nearly half a million meaningful engagements (likes, comments, shares, clicks, views, etc.) bringing awareness to ...

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How social are you?

By David Gee "Even if you have all the money in the world to spend, the best way to market your business is through social media," says no less an authority than Sir Richard Branson, world-renowned entrepreneur, and the man once named world’s top social media CEO. "Social media works because it puts products and information in front of the ...

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New Current Awards to honor social media efforts at MIBS 2020

The inaugural Current Awards, hosted by Social Navigator, will take place on Thursday, February 13th at the 2020 Miami International Boat Show. Honoring the best of social media in the marine industry, the Current Awards will recognize the influencers and brands that have made an impact through outlets such as Facebook, Twitter, YouTube, Instagram, TikTok and more.  Social media provides ...

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Marine marketing essentials you need to be doing

By Julie Holemans Let's face it, marketing trends evolve so fast it’s hard to keep up. Except you have to if you want to beat your competition. We looked at the landscape of marine marketing trends and picked the ones that are driving the most profit while being easy to put in place. Marine Marketing Trend #1: Content Marketing Content ...

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Leverage Facebook advertising to reach local prospects

By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and use them so often while browsing online. Another online platform that most people use frequently? Social media sites, with Facebook being the most valuable for advertising strategy.  The nature of how people ...

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