Tag Archives: Nicole Schantz

How tracking your customers’ purchase journey can help your marine dealership

By Nicole SchantzVP of OEM and Strategic Initiatives, Trader Interactive The introduction of online research and digital retailing tools has revolutionized the shopping experience for consumers, making it increasingly nonlinear. This means that fewer customers start their journey in the dealership. In fact, a survey conducted by Boatline revealed that 86% of marine buyers shop digitally. This means that when ...

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Powering the electric movement through consumer education

By Nicole SchantzVP of OEM & Strategic Partnerships, Trader Interactive In recent years, the boating industry has seen a rise in the availability of electric models. To gain insight into how consumers feel about electric boats, Boatline conducted a survey to our engaged audience of marine enthusiasts. Overwhelmingly, consumers are curious about what an electric boating future looks like. As ...

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How to create successful listings that generate sales

By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s important that your dealership creates appealing listings that capture the attention of potential buyers and turn them into promising connections and leads that will ultimately generate sales. Boatline, an online marketplace for buying and selling boats, recently analyzed over 189,000 ...

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