Tag Archives: Humminbird

Freshwater focuses on consumer-driven innovation

Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market continues to exhibit solid growth in the single digit range.  According to SSI, sales of new retail registered outboard-powered aluminum fishing boats in the U.S. increased from 61,000 in 2016 to 62,000 in 2017.  Total freshwater fishing, which includes aluminum ...

Read More »

Johnson Outdoors posts record-high earnings in Q3 2017

Johnson Outdoors Inc. reported double-digit growth in sales and operating profit for the third quarter of 2017, with double-digit growth in the company’s fishing brands driving sales to $104 million for an 18 percent increase in segment revenue. Higher volumes in fishing, stronger performance in diving and improved margins in all units were key drivers in the improvement in operating ...

Read More »