Tag Archives: diversity

By Jamie Stafford The recreational marine industry often centers around building relationships with people and earning trust through generations of good business practice. Yet, at the end of the day, it’s still that: business. Building those relationships is nearly impossible if no one knows about your business. Marketing is often seen as something ubiquitous, but that doesn’t mean it should ...

By Stephanie Vatalaro To build a pipeline of future participants, we must start engaging younger, more multicultural audiences now. That could be said about any number of things, but we know it to be true about fishing and boating. According to the latest U.S. Census Bureau report, for the first time in history, the white population has decreased and our country is ...

For the second consecutive year, Brunswick Corporation has been named by Forbes and Statista to the 2021 “America’s Best Employers for Women” list.  From the thousands of companies that were considered for this honor, only 300 made the final list.  Brunswick ranked No. 2 overall in the Engineering and Manufacturing category. Companies designated as America’s Best Employers for Women are chosen based ...

Parker Boats announced it will be sponsoring “Journey for a Cause,” where college student Eddie Gill will highlight inclusion and fishing through a 10-day boating trip. Gill will make the journey from the Ohio River in Indiana to the Gulf of Mexico in a Parker 2520 XLD boat. “Journey for a Cause” was inspired by Gill’s dream to promote diversity within ...

 Brunswick Corporation has been recognized by Forbes and Statista as one of the Best Employers for Diversity in 2020.  Brunswick’s Top-500 ranking is now live on Forbes.com, highlighting the company’s commitment to diversity across its entire global workforce. “We are honored to be recognized on the Best Employers for Diversity list,” said Brenna Preisser, Brunswick Corporation Chief Human Resources Officer. “Diversity ...

As part of its continued efforts to grow boating, the Recreational Boating Leadership Council’s New Markets Task Force is reorganizing to address its next phase of work within the recreational boating industry. According to chairperson Wanda Kenton Smith, the original 35-person task force collaborated a few years ago to research and share latest diversity findings and trends, plus developed and ...

America’s anglers are more diverse than ever, according to the 2019 Special Report on Fishing, released recently by the Recreational Boating & Fishing Foundation (RBFF). Both women and Hispanics are casting their lines in record-breaking numbers, with 17.7 million and 4.4 million participants, respectively. “It’s often assumed that all anglers look alike,” says Stephanie Vatalaro, RBFF’s Senior Vice President of ...

The Recreational Boating & Fishing Foundation will host a webinar at 2 p.m. Eastern Monday on “Reaching the Hispanic Community.” Changing demographics throughout the country have provided a great opportunity for the fishing and boating industry to engage with Hispanics. Targeting the Hispanic community needs to be an organization-wide commitment and implemented at the local level. RBFF’s Hispanic marketing agency, ...

This week’s “Reaching New Markets” Boating Industry webinar is now archived and available for online viewing. The webinar featured insights from Boating Industry and leading dealers on reaching more women, younger buyers and bringing greater diversity in general to their dealerships. The webinar was a companion piece to our April cover story, “Next is Now.” You can view the webinar ...