Tag Archives: digital marketing

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to tell when consumers who clicked on an ad in search results made a credit or debit card purchase at a corresponding physical store. This helps advertisers better track the success of online campaigns. Google achieves this by working with credit ...

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only two percent of website visitors will fill out a website contact form, so what about the other 98 percent? Facebook allows you to ...

These days, you can pretty much count on the fact that your dealership’s current and potential customers are on their phones all day, every day. With smartphones, most people are basically carrying their lives around with them wherever they go, and that includes their email inbox. More than half of emails are now opened on mobile devices, which makes sense ...

What is social media? An additional place to list inventory A way to personalize your dealership A task for my niece/nephew because they’re young and were born knowing what to do A waste of time Correct Answer: 2. After auditing a handful of dealership Facebook pages recently, I noticed that many don’t know what social media is. I say that ...

Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers and others in January about how they marketed in 2016 ...

We often talk in the boating industry about reaching the “middle class” — that nebulously defined average American. But the Demand Institute is suggesting a new way of looking at consumers — one that makes a lot of sense, especially in a category like boating that is not need-based. In “Introducing the Connected Spender: The Digital Consumer of the Future,” ...

On December 1, 2016, Craigslist, the 16th most popular website in the United States, changed how the boating industry listed ads by enacting a $5 charge/ad. Now, dealers have to allocate a budget and determine if there is an ROI for Craigslist. Prior to the market being paid, dealers could list as many ads as they wanted for free. A ...

Facebook has 1.23 billion monthly active users, 945 million mobile users and 757 million daily users. With traffic this high, it’s a no brainer that you should be optimizing your Facebook page as much as you would your website. You list your services on your website, right? Why aren’t you listing them on Facebook too? Consumers want convenience and adding ...

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...