Tag Archives: digital marketing

There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics show that over half of all clicks on search engine results pages (SERPs) go to the top three results and 75 percent of searchers won’t go past the first page. Failing to invest in your ...

If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...

Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry. For the fifth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers, and others in January about how they marketed in 2017 and ...

You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one. It’s likely that you want to market your business and promote your inventory in the most effective way, but you have limited resources. You just don’t have the time to devote to everything, which is ...

A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach with digital by emailing an advertisement instead of printing flyers, or creating graphics to promote a sale on their dealership’s Facebook page. Today, the digital landscape has expanded on a huge scale, and it’s not ...

Our local boat shows still drive the majority of revenue at the dealer level and in some cases, the budget to exhibit is over half of your annual marketing budget. Just exhibiting, however, and marketing your attendance with emails is not enough sometimes in today’s digital world. Leveraging Facebook with the below action plan of Pre, During and Post boat ...

As we prepare for 2018, I challenge each of you to rethink the marketing techniques you do inside of your organization. The easiest way to do this, is to look at your business through the eyes of a consumer with their online buying process. A few months’ back I wrote about my experience through the boat buying process and the ...

In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major role in the president’s win last November. Let’s take a look at a couple factors on how he did it and apply it to our own businesses as manufacturers and dealers. Social advertising vs. traditional “Facebook now lets you get ...

We’ve seen a lot of “About Us” pages on dealership websites, and they can really range in quality. Sometimes dealers put a lot of thought into this page – and it shows. The dealer has gone beyond a block of text that quickly summarizes the dealership’s products and encourages customers to buy – instead, the “About Us” page leaves the ...

If you’re annoyed with how attached to technology your customers are today, it’s unfortunately not going to get any better. Next month, Apple plans to introduce a new set of iPhones, one of which is a premium model that can scan 3-D objects. Samsung also recently introduced the Galaxy Note 8, which has a fast dual-lens camera. “2018 will be ...