Nautique Boats joins MRAA scorecard program
Nautique Boats has become the first boat brand to enroll in the Marine Retailers Association of the Americas’ (MRAA) all-new Dealer-Manufacturer Scorecard Program. The MRAA program is an effort to foster deeper conversations between dealers and manufacturers to improve performance and customer service.
“We put a significant value on the feedback our customers, both boat owners and our dealers, give us, and we are intentional about putting that feedback into our products and programs,” said Todd Marquardt, director of sales at Nautique Boats. “MRAA’s Scorecard Program offers a turnkey solution for us to gather, collect and analyze important insights from our dealer partners and enables us to enhance how we serve our customers and optimize the boat ownership experience.”
MRAA fielded a four-month pilot program over the winter, including 12 brands from the Correct Craft and Malibu boat brand families. Using feedback from those brands, MRAA made several updates and refinements to its approach before launching the formal Dealer-Manufacturer Scorecard Program in conjunction with the start of the 2026 model year.
“MRAA’s program gives us, as dealers, a perfect opportunity to ensure there’s a consistent line of communication for us to give our manufacturers feedback from the frontlines,” said Bob Bense, owner of Superior Boat Repair & Sales and a Nautique dealer.
Through both the pilot program and the early stages of Nautique’s dealer outreach, MRAA has captured insights from more than 200 dealerships related to their satisfaction with manufacturer performance in the relationship, ranging from product quality to marketing and promotional programs and satisfaction with the manufacturer reps. Manufacturer participants receive a monthly report outlining their dealer feedback, as well as a comparison to industry aggregates.
