Bavaria Yachts Group names new CEO
Following a three-month tenure as Managing Director for Sales and Marketing, Michael Müller is now taking on an additional role after being appointed as the new Chief Executive Officer (CEO) and is responsible for the activities of the entire group, including Bavaria Yachtbau GmbH in Germany and Nautitech Catamarans SAS in France. This position was previously vacant.
“In the few weeks with Michael Müller on board we have learned how effective he is and how well he has been received by employees and dealers. This is why we have asked him to take on the role of CEO,” said Bavaria Yachts Group Chief Restructuring Officer Dr. Ralph Kudla.
Müller has worked for brand manufacturers throughout his career. “I bring in my experience working for leading brands and I intend to reinforce the position of Bavaria Yachts as a quality manufacturer of modern sailing and motor yachts,” Müller said. “At the moment our whole team is focussed on preparing for the 2019 delivery season. We will meet our quality pledge as well as our promised delivery dates, so that the boats on order get into the water for the spring.”
To incorporate technological improvements into the production lines, the management team gained two new product managers: Pascal Kuhn for sailing yachts and Siep Keizer for motor yachts. Both report directly to Erik Appel, the Managing Director responsible for production.
Bavaria Yachts is currently actively engaged in further developing its cooperation with the dealers, who represent the brand to boat owners and water sports enthusiasts, thus building an even closer-knit network than before. The aim is to involve the dealers, to listen to their expertise and to integrate them into the future development of Bavaria. This continuing corporate development process is viewed very positively by the industry.
