Boats Group appoints Sam Peterson as chief technology officer

Boats Group announced the appointment of Sam Peterson as the company’s chief technology officer. Prior to joining Boats Group, Peterson served as CTO at and Open English, leading their technology teams.

Sam drives Boats Group’s technology vision and strategy, overseeing its global team of engineers and developers to deliver a shopping experience for consumers and value for its industry partners.

Peterson is a respected technology leader with deep experience in growing teams from start-up environments to publicly traded companies. Initially hired as Overstock’s first developer, Sam climbed the ranks to CTO, growing the company’s technology team from 40 employees to over 400. He played a key role in the company’s evolution, building and managing three data centers, improving user experience, optimizing the eCommerce funnel and driving Overstock’s development strategy as the world’s consumers shifted from desktop to mobile.

“Sam’s appointment marks an important step as we continue to take an innovation-first approach to further improve and personalize the boat shopping experience and bring big data insights to the recreational boating industry,” said Sam Fulton, CEO of Boats Group. “His vast expertise in software and product development, as well as extensive knowledge of ecommerce, makes him the ideal technology leader for Boats Group.”

“The creative environment at Boats Group is the perfect setting for technological innovation and I am thrilled to be leading these efforts and growing our technology team at our new headquarters in Miami,” said Sam Peterson, CTO, Boats Group. “The Boats Group technology team has always set a high standard for development and we will continue to build upon this legacy and create new technological advancements that better serve both our industry partners and the millions of boat shoppers that visit our sites each month.”

For more information about Boats Group,visit To learn more about job opportunities with Boats Group, email

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