MarineMax announced that it is honored to have received two American Advertising Awards from the American Advertising Federation of Florida. Having won awards at both the local and now district level, the MarineMax entries will be moving onto the National level.
At the district level, the MarineMax marketing team received a Silver ADDY Award in the category of Online, Film, Video, and Sound, Branded Content and a Gold ADDY Award in the category of Online Film, Video, and Sound, Sales Presentation both for their campaign MarineMax Yachts Galeon 500 Fly. At the local level, they had won a Silver ADDY Award in the category of Sales and Marketing, Magazine Design for the MarineMax Lifestyles Magazine, a Silver ADDY Award in the category of Cross Platform, Integrated Brand Identity Campaign for Galeon Yachts, a Gold ADDY Award in the category of Film, Video, and Sound, Branded Content more than 60 seconds for MarineMax Yachts Galeon 500 Fly, and a Gold ADDY Award for Film, Video, and Sound, Audio/Video Sales Presentation for MarineMax Yachts Galeon 500 Fly.
“We are so very excited to accept a Silver and Gold ADDY Award from the American Advertising Federation. Having made strides in marketing over the past several years, this is certainly a great achievement,” said Abbey Heimensen, MarineMax Director of Marketing.
The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation, the local Ad Club phase is the first of a three-tier, national competition. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
“The other entries were outstanding, and we are all so honored to be amongst the best. This goes to show that there is a bright future for the marketing and advertising industry,” said Heimensen.