The Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing and Vamos A Pescar campaigns have joined forces with Walmart, South Bend and Fishing League Worldwide (FLW) to celebrate National Fishing and Boating Week (NFBW) with kickoff events hosted at Walmart stores across the United States June 3-5. The #ReelFun events will help seasoned anglers, those new to the sport and anyone in between prepare for summer fun on the water.
More than 1,000 Walmart stores across the country will provide an opportunity for newcomers of all ages and skill levels to learn tips on fishing tackle and techniques firsthand from expert FLW anglers. Everyone at the events will have the opportunity to test their casting skills, enter to win prizes, purchase a fishing license and play fishing-related games. Those in attendance will also receive a free digital subscription to FLW Bass Fishing magazine and a free protective fishing license holder just for stopping by.
“We want to make fishing and boating accessible and fun for everyone,” said Frank Peterson, president and CEO, RBFF. “By partnering with Walmart, South Bend and FLW, we’ve made it easier than ever for people to get equipped to get out on the water with their families this summer.”
In addition to the NFBW #ReelFun events at participating Walmart stores, anglers across the country also have the opportunity to enter the “Reel in a Trip to Amelia Island” sweepstakes on South Bend’s Facebook page. By uploading a photo along with a few words about why they love fishing or sharing their favorite fishing story, participants will have the chance to win an all-expense paid, three-night vacation for four at an oceanfront resort in Amelia Island, Fla., including a fishing excursion with Mike D, the host of “South Bend’s Lunkerville” television show. The fishing trip with the winners will be featured in a future broadcast of the show.
“National Fishing and Boating Week is the perfect time to get involved in fishing,” said Scott Griffith, vice president of marketing for South Bend. “Whether the angler is experienced, or only gets out there occasionally for fun, this is the time of year to do it. And now it’s easier than ever for people to get all the equipment and information they need to make the fishing experience successful, affordable and fun. We’re proud to be partnering with FLW, RBFF and Walmart to make that happen.”
The Take Me Fishing and Vamos A Pescar campaigns were developed by RBFF to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. The campaigns also encourage outdoor enthusiasts to help conserve the nation’s waterways.
“FLW anglers are the most dedicated, knowledgeable and passionate anglers in the world,” said Trisha Blake, president of marketing for FLW. “Our volunteers are thrilled to share their knowledge and help spread the joy of fishing in more than 1,000 Walmart stores this year to kick off National Fishing and Boating Week. If you want to learn how to catch fish on your local lake or river, this is an opportunity you don’t want to miss.”