MyTaskit, MRAA team up on retail education

MyTaskit, a software service for connecting service professionals to technicians and customers, has joined the Marine Retailers Association of the Americas as a partner member.

The new partnership includes an upcoming webinar and series of blog posts, which will be available exclusively to MRAA Retail Members. The first of these blog posts, which explores how mobile devices can drive increased productivity, was recently published on

“The marine dealers who stay educated on the latest technologies have a leg up on the rest when it comes to building relationships with consumers, turning them into customers and retaining their business over the long haul,” MyTaskit Senior Vice President and General Manager Cam Collins said. “We’re proud to work with MRAA to provide this type of insight to their members.”

The educational resources set for release in 2016 will focus on specific ways MRAA members can capture mobile’s momentum and reap the benefits of the smartphone revolution, according to Collins, who has presented at the annual Marine Dealer Conference and Expo.

MyTaskit develops technology that allows boat dealerships, boatyards and service centers to coordinate tasks with their technicians and subcontractors. Furthermore, MyTaskit enables communication directly with customers — who can coordinate shop appointments, approve repair estimates, share photos and videos of work currently in progress and more. In addition, MyTaskit offers an integrated back office management application to generate billing, process work orders, order parts and automate accounting.

“We welcome the opportunity to partner with a company like MyTaskit that shares our passion for marine dealer education,” MRAA Vice President Liz Walz said. “Technology advances quickly these days, and having a place to turn to help navigate the world of mobile provides huge value to our members.”

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