Boatsetter and Cruzin merge companies

AVENTURA, Fla. – Boatsetter and Cruzin have announced that they have merged their companies. The combined venture carries the Boatsetter name with a unified brand that incorporates the Cruzin look and feel.

Jaclyn Baumgarten is the new CEO of Boatsetter and Andrew Sturner the executive chairman. The company has headquarters in both South Florida and Silicon Valley.

“The merger with Cruzin accelerates our business and boosts our appeal to our boat owners, captains and marina partners, and provides a superior experience for our customers,” said Sturner. “Together, we’re positioned to be the market leader, offering the only complete boat-sharing solution.”

The new Boatsetter offers increased capacity, capital and presence, and the company says it has the largest network of marina partnerships in the industry.

The new company combines the rental mechanics of Airbnb with the on-demand labor dynamics of Uber. Its goal is to deliver a premier boating experience in which everyone wins: captains get more work, owners offset their cost of ownership and renters get luxury experiences on private and pristine boats at competitive prices.

“We’re elated about the merger with Boatsetter,” said Baumgarten. “We have remarkably complementary assets and look forward to accelerating the speed of innovation in the multi-billion dollar marine industry. We’re jumping on the burgeoning collaborative consumption movement by bringing great on-the-water experiences to the more than 80 million Millennials of the share generation who are looking to participate in something new and exciting.”

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One Comment

  1. Maybe together they’ll figure out how to get me a rental? The only site I’ve ever rented my boat on is Boatbound. I think this is a sign that this space may only support 1-2 companies.

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