Leading through turbulent times

Turbulent times are part of doing business, and there may be no better company to illustrate that than Disney. The Walt Disney Company has learned how to thrive during turbulent times, and it has developed a set of strategies that it has learned to share with audiences worldwide.

In order to lead your company through such difficult times, you must learn how to properly assess the situation, create a game plan, and communicate with your team. You need to be proactive, you need to set the example, and you need to embrace change.

The keynote presentation at the 2009 Marine Dealer Conference & Expo will focus on these and other critical skills before it transitions into demonstrating how you can parlay those skills into building invaluable brand loyalty. Attendees of this session will learn proven business philosophies that will provide creative ways to weather the economic climate and effectively meet the challenges of today’s business environment. They will learn how to lead with a vision, enhance the customer experience, nurture brand relationships, discover the strategic process toward producing brand loyalty, and develop the tactics needed for building relationships, repeat business and a sustainable competitive advantage.

That competitive advantage is a key component necessary to survive and thrive in these difficult economic conditions. To help you create it, this presentation will show you how you can maximize brand loyalty across audiences, describe how you can organize your company to a sustainable future and examine the relationship between brand loyalty, individual identity and marketing.

This session will explore how the brand, people and products at The Walt Disney Company generate success. Attendees will gain an understanding of how Disney Cast members drive the loyalty connection through their day-to-day interactions with guests.

A down economy is an opportunity for you to outpace your competition. This presentation will give you the know-how and the skills to do that, and it will serve as the perfect precursor to the MDCE’s high-quality educational content, where presenters will drill deeper into the specifics of utilizing these skills in a marine dealership.

To learn more about Leading through Turbulent Times, make plans to attend the 2009 Marine Dealer Conference & Expo, to be held in Orlando, Fla., Nov. 16-18. With two concurrent educational tracks and nearly 20 individual educational sessions, this event has been designed to help dealer navigate today’s difficult market.

This keynote presentation will kick off the 2009 Marine Dealer Conference & Expo on Monday, Nov. 16. The event will be highlighted by three main tracks of content, focusing on sales and marketing, service department operations and commercial and retail financing.

The Sales & Marketing Track will feature presentations on the dealership of tomorrow, dealership recovery and growth, inventory management, a best ideas dealer panel discussion, tips for succeeding with lead management, the future of selling boats and moving on: the survivor’s edition.

A Service Department Track will be held concurrently, with a focus on department efficiency, profitability and best practices. Wednesday morning, a Commercial and Retail Financing Track will also be offered. The event will then wrap up with a dealer solutions panel and an industry leaders panel, two hallmarks of this convention.

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