Moving On: Survivor’s Edition

At some point in the midst of this downturn, you’re going to need to make the decision that it’s time to move forward. With the line-up of solutions-packed topics in the Sales & Marketing Track at this year’s Marine Dealer Conference & Expo, there may be no better way to wrap it up than by providing you the tools to move forward with John Spader’s presentation: Moving On: The Survivor’s Edition.

Spader and his company, Spader Business Management, have helped leading dealers come to the understanding that there is, truly, a way to get through this downturn.

“We’re watching and helping dealers through this difficult time in multiple industries,” Spader explains, “and with that broad perspective, we can say definitively that there are some dos and don’ts to pay attention to.”

For those dealers who are ready to accept the reality of the new business landscape and devise the proper “dos and don’ts” strategies to succeed in it, there will be opportunity on the horizon. But before they can move forward, dealers need to get an honest and objective picture of the state of their business, their market, their manufacturers, and the opportunities for profit over the course of the next 12–18 months.

“Being caught up in the way things used to be or hoping that things change for the better are paths to certain oblivion,” says Spader. “Dealers need to create a new plan of action that is based on the ‘rules of engagement’ as they exist today.”

That new plan begins with this presentation. Attendees of this session will learn the key items needed to: 1. Get Real; 2. Get a Plan; and 3. Get Going. And we can think of no better way to wrap up this convention.

To learn more about what it will take for you to survive and to move forward successfully, make plans to attend the 2009 Marine Dealer Conference & Expo, to be held in Orlando, Fla., Nov. 16-18. With two concurrent educational tracks and nearly 20 individual educational sessions, this event has been designed to help dealer navigate today’s difficult market.

Spader’s Moving On: The Survivor’s Edition presentation will be the finale for the Sales & Marketing Track, and it will be preceded that day by a presentation on The Future of Selling. On Tuesday, the Sales & Marketing Track will include an overview of the dealership of tomorrow, dealership recovery and growth, the art and science of inventory management, a best ideas dealer panel discussion and an overview on how to improve your lead management.

A Service Department Track will be held concurrently, with a focus on department efficiency, profitability and best practices in service department operations. Wednesday morning, a Commercial and Retail Financing Track will also be offered. The event will then wrap up with a dealer solutions panel and an industry leaders panel, two hallmarks of this convention.