Recovery and Growth

The last couple decades have been a great ride. With just a couple of minor dips, the economy has grown consistently, and dealers have had tons of floor traffic, easy credit and buyers everywhere. Today, though, we have urgent problems to overcome.

But no matter if you’re in survival mode or just want to increase sales, every problem you have offers you an opportunity to improve and grow.

To help today’s boat dealers do exactly that, dealer training expert and consultant Joe Verde has joined the line-up of speakers at the 2009 Marine Dealer Conference & Expo and will deliver a timely and critical presentation on Recovery and Growth in Today’s Market.

Verde will outline exactly what dealers should be focusing on in order to survive today’s difficult economic conditions. He’ll help dealers identify exactly where and how they can grow — yes, grow — despite external conditions. And he will outline 12 steps to stabilize a dealership operation and help dealers return to growth.

“If you’re serious about turning these tough times into great years, I’ll give you a thorough walk-through of your sales department and your management staff,” Verde says. “I’ll show you exactly where you’re missing sales and gross profit, day after day.

“If you’re struggling now, follow these steps and you’ll be profitable again within 30 days. If you’re making money now, follow these steps and you’ll double or triple your net profit.”

SPECIAL OFFER: To aid dealers who attend the Marine Dealer Conference & Expo in creating change once they return home, Joe will also be distributing FREE copies of his new 250-page book, “A Dealer’s Guide To Recovery & Growth,” which covers in more depth the step-by-step guide every dealer and their management team can follow to guarantee a fast recovery today, and continued growth year after year.

To learn more about how you can find Recovery & Growth in your business, make plans to attend the 2009 Marine Dealer Conference & Expo, to be held in Orlando, Fla., Nov. 16-18. With two concurrent educational tracks and nearly 20 individual educational sessions, this event has been designed to help dealers navigate today’s difficult market.

Verde’s Recovery & Growth in Today’s Market presentation will be a cornerstone of the Sales & Marketing Track, preceded by an overview of the dealership of tomorrow and followed by an overview of the art and science of inventory management, a best ideas dealer panel discussion and secrets to lead management success.

A Service Department Track will be held concurrently, with a focus on department efficiency, profitability, 20-plus tips for strengthening your service department and best practices in service department operations. Wednesday morning, a Commercial and Retail Financing Track will also be offered. The event will then wrap up with a dealer solutions panel and an industry leaders panel, two hallmarks of this convention.