Hoist reports 2009 forklift sales increase

BEDFORD PARK, Ill. – Return customers and increased interest outside the United States have gradually increased sales activity for Hoist Liftruck’s Neptune Series marina forklift, the company reported in a recent statement.

Hoist Liftruck said it forecasted a significant down year for its marina forklift, but 2009 has been a tremendous and welcomed surprise for the company.

“We saw activity on the Neptune Series decrease at the end of last year and into 2009,” said Dan Peter, director of marketing for Hoist Liftruck. “We expected the Neptune Series to take the biggest hit in sales this year, but so far that clearly hasn’t been the case. It’s been wonderful to see some of our current customers purchasing additional Neptune units, as it’s a strong indication that their business is picking up and they are satisfied with our forklift and service.”

Return customers such as Gasparilla Marina (Placida, Fla.), Rickenbacker Marina (Biscayne Bay, Fla.) and Calusa Island Marina (Goodland, Fla.) purchased additional Neptune Series forklifts. Additional Neptune Series forklifts are going into Englewood, Fla. and Crystal River, Fla., according to the company. International activity has also picked up with several deals pending approval, it reported.

Currently, Hoist Liftruck is running its Customer Appreciation Days for the marina industry, offering 10 to 12 percent off and free five-year powertrain warranties on all new Neptune Series marina forklifts, it added.

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