Marketing Tactics

Any inventory management strategy necessitates a marketing plan to help move product. Let’s be honest: These days, when they think of marketing, most companies envision an enormous line item they’re targeting for cutbacks. To assist you in knowing how you can continue to market your company and your products, even in this down economy, Boating Industry partnered with Boat Trader to deliver you an e-white paper, titled “Cost-Effective and Proven Marketing Tactics.” This electronic version of Boating Industry features 18 articles on various marketing strategies from experts throughout the marine industry. You can download your FREE copy at

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