Fineline Industries acquires Gekko Sports

MERCED, Calif. – Fineline Industries has purchased Gekko Sports, hiring Gekko founder Mark Overbye as its new chief marketing officer, the company reported in a recent statement.

“This is a great day for Gekko and everyone in the Fineline family,” declared Mark Overbye, founder of Gekko Sports. “Gekko was born in the Fineline factory back in 1994 and it’s a natural fit in today’s environment.”

Gekko Sports joins Centurion boats under the Fineline Industries banner with factories in Merced, Calif. and Woodland, N.C. Gekko boats will be produced in both locations. Production of Gekko’s large backlog of boat orders is to begin immediately and the company expects to deliver boats in time for boat shows, it reported.

As CMO, Overbye will join Fineline’s management team, overseeing branding efforts and fostering growth for all brands under the Fineline umbrella, according to the boat builder.

Its plans for aggressive growth include intensifying dealer relations and refining consumer reach, the company added.

"We need to continue to advance fresh and exciting ideas, plus keep building product that is different by design … with that, we will be wildly successful,” Overbye concluded.

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