Walker Bay and Brunswick make European distribution deal

YAKIMA, Wash. – Walker Bay Boats has reached an agreement to allow Brunswick Marine in EMEA to be the exclusive marketer and distributor of Walker Bay’s Rigid Dinghy and Genesis RIB lines in France and the Benelux, Walker Bay reported in a release yesterday.

Brunswick Marine in EMEA, headquartered in Belgium, is the European, Middle East and African manufacturing, marketing and distribution arm of Brunswick Corp. Under the agreement, Mercury Marine’s Mariner or Mercury outboards may now be packaged with the Walker Bay Rigid Dinghy and Genesis RIB models.

“Brunswick Marine is the region’s largest marine distributor and offers an extensive dealer network that will provide greater opportunities for Walker Bay Boats to expand the market for its products,” said Paul Roberts, vice president – Sales and Marketing for Walker Bay Boats.

“We are pleased to be partnering with a company noted for its innovation and award-winning designs,” said Marc Franssen – GM, global inflatable boat business unit for Brunswick Marine in EMEA. “Walker Bay Boats, with their injection-molded technology, offers a unique balance of engineering and performance in the smaller boat class that will provide Brunswick Marine with an extended product range with broader market appeal.”

Brunswick Marine in EMEA’s main engine brands are Mercury and Mariner outboards and MerCruiser inboards; inflatable boats are sold under the Quicksilver, Lodestar and Valiant brands; boat lines include Quicksilver, Arvor, Bayliner, Boston Whaler, Hatteras, Meridian, Örnvik, Sealine, Sea Pro, Sea Ray, Trophy and Uttern, among others, and the parts and accessories are branded Quicksilver.

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