Brunswick selects Blue Coat for new e-Business suite

SUNNYVALE, Calif. – Brunswick Corp. has selected Blue Coat Systems, Inc.’s ProxySG appliances to secure, control and accelerate its newly implemented e-Business applications supporting sales and customer activities for over 7,000 Mercury dealers, Blue Coat said in a release today.

Brunswick has migrated from legacy software systems to a new e-Business suite for orders, logistics, pricing, invoices, credits and other functions. The applications are part of a new “one-stop” portal intended to increase the quality and responsiveness of customer sales cycle interactions. Moving to the new applications required installing a solution that could secure, control and accelerate business application traffic from individual dealers.

“Blue Coat has played an instrumental role in helping us roll out the new dealer portal and e-Business suite,” said William A. Avery, chief information officer, for Brunswick. “We evaluated a variety of application acceleration solutions and tried to make a number of them work in our environment. Blue Coat provided the only solution to meet our technical demands and provide the combination of security, control, acceleration and load capacity we required.”

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