Package your goods
Duchow’s Boat Center’s (Ranked 42 in 2006) offers Royal Care Service to its customers. For an annual membership fee of $299, they get express lane diagnosis, while-you-wait repairs, free loaners, discounts on service labor, storage, parts and accessories, a free half day boat or pontoon rental, social events, exclusive e-mail sales, free propellers on annual renewals and watersports clinics.
Village Marina and Yacht Club (Ranked 9 in 2006) makes boating easy with its Hassle Free program, which offers customers escalating levels of service to ensure their boat is always ready to go. These packages allow customers to sign on up front and not have to bother to call in for service when regular maintenance is needed. It also allows the dealer to schedule his service work well in advance.
At Westport Marina (Ranked 62 in 2005) of Denver, N.C., the Admiral Care Program offers customers two years of maintenance free boating, including two engine services, two drive services, two winterizations, one detail, one prop change and up to three lake calls.
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