Boating Industry Intelligence You Can Profit From
A picture is worth a 1,000 words, and Mount Dora Boating Center and Marina (Ranked 91 in 2006) fully subscribes to the worth of that maxim by taking a photo of each buyer and adding it to the dealership’s “Wall of Fame,” which displays the photo with a nameplate and year the boat was purchased. Mt. Dora also displays photos of all its latest new boat buyers on its Web site, and says its customers “really like this.”