Refresh their knowledge

Not only does owner Tom Smith personally deliver each boat at Colorado Boat Center (Ranked 53 in 2006), customers also receive a DVD of Smith conducting the very same presentation in case they miss something or want to refresh their knowledge later. As with Glenn Marine, the company also gives customers a “Picking up your boat” sheet before the delivery so they know what to expect when they arrive. Then, in keeping with the documentation theme, customers also receive a “Happy Boating Checklist” that takes them through what is essentially a pre-flight of the boat before they reach the launch ramp and an instruction manual once they’re there.

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