2010 Top 100 Volvo Penta Leadership Alliance Member

2010 Top 100 Leadership Alliance Member

Innovation Is the Key To Volvo Penta’s Rapid Growth

Volvo Penta is a leading global manufacturer of engines and complete power systems for marine and industrial applications. Founded in 1907, Volvo Penta has become the fastest growing marine engine company in the world by constantly developing innovative new products and services. The company introduced its first outboard engine in 1922, the first in-line 6-cylinder diesel in 1946, the first sterndrive in 1959, the first duo-prop in 1982 and Electronic Diesel Control in 1995. Then, in 2005 Volvo Penta changed the face of marine propulsion forever with the Volvo Penta Inboard Performance System (IPS). In addition to Volvo Penta IPS, the company introduced Volvo Penta IPS Joystick, which provides boaters the easiest handling and maneuverability available. Four years after its introduction, more than 10,000 units have been produced and shipped to more than 100 independent boat builders worldwide. With the addition of four new power classes in 2008 and 2009, Volvo Penta IPS 800, IPS 900, IPS 1050 and IPS1200 Volvo Penta IPS is now available in more than 130 boat models ranging from 30 to 100 feet.

The Volvo Group is one of the world’s leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and is one of the world’s leading producers of heavy-diesel engines (9-16 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 96,000 people, has production facilities in 19 countries and sells their products in more than 180 markets. Volvo Group sales for 2009 amounted to approximately 29 BUSD. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the US.

Volvo Penta’s core values — quality, safety and care for the environment — drive the development of new products and how the company serves its customers. In keeping with those values, Volvo Penta pays special attention to energy efficiency, emissions, noise, material efficiency and environmental management when developing products. The company’s modern engines offer a combination of high power, low fuel consumption and low emissions that were unthinkable only 10 years ago. For example, the Volvo Penta IPS boasts 30-percent higher fuel efficiency and markedly less exhaust and noise emissions than traditional inboard propulsion. In 2008, 4- and 8-cylinder gasoline engines with catalytic converters satisfy the most comprehensive requirements, CARB 4-star Super Ultra Low Emissions.

Volvo Penta Partners?

Volvo Penta approaches the marine marketplace grounded in the notion that innovation must satisfy customers’ performance demands yet deliver a safer, more reliable boating experience — every time. The company has a long-standing commitment to partnering with boat builders to deliver integrated propulsion solutions that maximize the performance of individual boat models. Volvo Penta also works with builders to meet rigorous standards for installation. All of those qualities translate into exceptional experiences for boaters — both on and off the water.

The company’s products and services generate competitive advantages for dealers and provide end users with superior reliability and performance. Dealers that sell Volvo Penta products are an integral part of the distribution channel. The two groups work in tandem to give boaters the best products and service available. Volvo Penta is proud that 55 of the Boating Industry Top 100 Dealers choose Volvo Penta. In fact, 14 of the Top 20 (Boating Industry Top 100 Dealers) cite Volvo Penta as their first choice.

In addition, Volvo Penta has developed industry-

leading programs for boaters after the sale is complete, helping dealers create lasting relationships with their customers. Programs include:

• Penta Protection that includes a two-year factory limited warranty and additional three years extended, offering unequalled peace of mind
• Volvo Action Service, giving boaters easy access to service and support assistance 24/7/365
• 72-hour parts guarantee, ensuring that boaters will be back on the water in record time
• Rapid Response, which connects diesel-engine boaters to a Volvo Penta Rapid Response dealer in less than an hour.

These programs deliver significant, tangible customer benefits to end-users, ensuring that they will never be away from the water for very long.

Volvo Penta views its work with boat builders and dealers as a collective effort to provide the best boating experience to the end user as possible. The company thanks the dealers that build solid, trusting relationships with boaters around the world and choose Volvo Penta as their preferred propulsion choice. For more information about Volvo Penta, visit www.volvopenta.com.