1. Has your dealership received leads from the Discover Boating marketing campaign?
Yes 37%
No 63%
2. If you have used the Discover Boating leads, are you approaching them differently than you would your standard lead?
Yes 16%
No 84%
3. When contacting Discover Boating leads, which method do you utilize the most:
Phone 30%
E-mail 52%
Mail 3%
Other 15%
4. Do you use a unique procedure for selling a boat to a first-time boat buyer?
Yes 49%
No 51%
5. Do you actively market to novices/first-time boat buyers differently than existing boaters?
Yes 37%
No 63%
6. When marketing to prospects or existing customers, what percentage of your communication is via e-mail?
0-25 44%
26-50 34%
51-75 16%
76-100 6%
8. Is your dealership Marine Industry Certified?
Yes 26%
No 74%
9. If your dealership is not Marine Industry Certified, do you plan to become certified?
Yes 58%
No 42%