MasterCraft selects new ad agency

VONOTRE, Tenn. – MasterCraft has partnered with Mullen Advertising Inc. of Winston-Salem, N.C., to be its brand and creative agency of record, the boat manufacturer said in a release today.

Mullen will work with MasterCraft to continue the strategic development of the MasterCraft brand through advertising, collateral materials, and targeted media plans. Mullen will also be instrumental in helping MasterCraft leverage its expansive base of sports properties, including ESPN’s X Games, MasterCraft Pro Wakeboard Tour, AMA Supercross and the upcoming Dew Action Sports Tour.

“We are thrilled to be part of their team, and are enthusiastic about beginning work on their integrated marketing efforts, especially as MasterCraft moves into growth markets with their Saltwater and MariStar line of boats,” said John Fitzgerald, president of Mullen.

Mullen has over 30 years of experience representing premier brands such as General Motors, Eddie Bauer, Wachovia, Four Seasons Hotel and Resorts and XM Satellite Radio.

“Mullen’s deep bench of talented and enthusiastic people – many of them boaters and watersports enthusiasts – will help us raise the profile of our brand and create synergies in all facets of our advertising and communications,” said Rob May, MasterCraft’s director of marketing.

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