Massey Enterprises completes dealership expansion plans

SOUTH TAMPA BAY and PALMETTO, Fla. – Massey Enterprises, Inc., dba Massey Yacht Sales & Service, has now completed its dealership expansion plans with three full-service Florida West Coast Marina-based yacht dealerships, marketing new and pre-owned sail and power yachts, the company reported in a recent statement.

The newest Massey dealership, located in downtown Fort Myers at Centennial Harbour Marina, opened its doors in July 2004 with a small two person yacht sales office selling new Albin power yachts as well as Catalina, Hunter and Caliber sailing yachts.

“With the addition of the Shannon yacht line last year, the Fort Myers dealership business grew so quickly that in March 2005 we are expanding to a four-person dealership,” explained Ed Massey, president and CEO of Massey Enterprises. Massey has secured additional slips to accommodate new and pre-owned inventory.

The other two established Massey dealerships are located at Regatta Pointe Marina in Palmetto and the Harborage Marina at Bayboro in downtown St. Petersburg. Pre-owned yachts of all brands are sold at all three dealerships. There are now two sales teams working independently at each Massey location, one to grow the expansion of new and pre-owned power sales, and their other long standing sailing yacht sales team.

Massey has also recently opened its own in-house yacht financing department. Sheryl Boddy is a twelve-year veteran of yacht finance, specializing in $100,000 to $500,000 yachts, according to the company.

Finally, Massey has grown the company’s service department to six full time employees, including a dedicated customer satisfaction coordinator.

“I discovered long ago,” said Massey, “that customer satisfaction is even more important than making the sale.”

Massey generates over 18 million dollars in annual sales volume and anticipates continued growth with this new expansion.

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