re-launches with new design

WINTER PARK, Fla. -, an online resource for boat buyers and sellers, has launched its redesigned and upgraded Web site, the company reported in a release today.

"Since its acquisition by World Publications in March 2004, has been retooling the site," said Mark J. Horne, president of "We started by gathering customer, broker and dealer requests and suggestions, and then incorporated these ideas into what can easily be considered as the world's most user-friendly and technologically advanced Web site for buying and selling boats."

In addition to the complete remake of the site, says it made two “industry-first” innovations that will be available in 2005.

The site's "Compare Analysis" feature will give users the ability to look at any boat and then click on a button to see similar boats in the same category, pricing range and year, all in less than one second.

Its "Value Analysis" feature allows users to look up the medium value of any boat in any category that they choose. said it had also contracted with one of the world's top search engine optimization firms to deliver higher traffic and results to boat sellers. The site currently executes over five million searches per month for it many users. Traffic on the site doubled over the last six months of 2004. Editors expect the traffic to double again over the next six months.

"We are committed to providing the best possible place for boat sellers and buyers to find each other; that is the only thing we focus on," said Horne.

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