LAKE FOREST, Ill. – Internet marketplace boats.com has seen dramatic increases in traffic to its online sites, compared to last year, the company reported in a statement today.
”Our traffic numbers are up 40 percent over May last year, while tracking historic traffic trends,” said Paul Rabe, president, CEO and co-founder of boats.com Inc. “This is a very positive sign for all in our industry involved with using the Internet and continues to confirm the very real importance of this medium for boat and equipment sales.”
Meanwhile, there was little change observed in the most popular brands for which consumers are searching on the sites. Tracker retained the top spot on the boats.com power top-20 new boat list and Sea Ray held onto first place in the pre-owned category, boats.com reported today in its manufacturer’s rankings for May.
The boats.com rankings are based on the most popular consumer searches by brands, new and pre-owned, at the Web site’s online marketplace. The boats.com top-20 list is published monthly and reflects traffic data on all manufacturers and models available on boats.com Inc.'s Net Access Program.
Top power brands
On the boats.com power top-20 list, new, Tracker and Lund were first and second, while Sun Tracker was the big mover, climbing five places into the third spot. Tahoe rose two places into fourth, with Malibu moving up to fifth. The one re-entry to the top-20 this month was MasterCraft, in 15th position.
On the power top-20 list, pre-owned, there was no change in the top eight places, which were, in order: Sea Ray, Bayliner, Wellcraft, Carver, Chris-Craft, Boston Whaler, Regal, and Grady White. Maxum moved up two spots into ninth place and Baja was 10th.
Top sailing brands
On the boats.com sailing top-20 list, new: Beneteau stayed in first place, with Laser entering in second and Hinckley remaining third. Hunter was fourth and American Sail was fifth. C&C re-entered the top-20 in 20th place.
There was no change in the top six spots (Catalina, Hunter, Beneteau, Pearson, C&C and Morgan, respectively) in the sailing top-20 list, pre-owned. J Boats moved up one place to seventh, Cal was up one spot to ninth, while Pacific Seacraft re-entered in the 20th spot.
boats.com power top-20 list: new
8. Sun Tracker
11. Four Winns
14. Grady White
boats.com power top-20 list: pre-owned
1. Sea Ray
6. Boston Whaler
8. Grady White
9. Four Winns
boats.com sailing top-20 list: new
4. American Sail
6. Cornish Crabbers
10. World Cat
14. Island Packet
16. Cabo Rico
boats.com sailing top-20 list: pre-owned
8. J Boats
11. Cape Dory
15. Cheoy Lee