MICHIGAN CITY, Ind. – More docks are being added and the floor plan revised to accommodate the continued growth of the Michigan City In-Water Boat Show, to be held Aug. 26-29, show organizers said in a statement today.
The 20-percent increase in dock space is needed to meet demand in both the power and sailboat sectors, according to show manager and founder Norm Schultz.
“This year the demand for space on the sailboat dock, coupled with two 80-foot powerboats already signed to exhibit, makes adding the extra 50 docks – or 500-feet worth – an absolute necessity,” said Schultz. “The public knows that Michigan City is the only boat show in the Midwest with a real comprehensive sailing fleet. As sail dealers see the jammed sailboat dock and hear Sail America call our Discover Sailing event one the most successful they’ve ever seen, they want to capitalize on our audience by exhibiting in our show.”
The event, which will this year celebrate its 25th birthday, will showcase over 200 exhibitors, according to organizers. They said they will also revise its layout on land to keep things interesting for attendees.
“Our research tells us that the No. 1 reason people attend a boat show is to see what’s new, if your floor plan and exhibitors’ locations never change, people feel they’re seeing the same old show,” Schultz said. “People won’t spend their time and money year after year to see what they perceive as an old show.”