NORFOLK, Va. – Three of the six available slots for the 2004 Miami International Boat Show satellite media tour have been filled, with the remaining positions expected to be taken soon, reported tour producer and marine PR and advertising agency Rhodes Communications in a recent statement.
Genmar, Furuno and the National Marine Manufacturers Association (NMMA) have signed up as participants for this year’s tour, which will be beamed by satellite to local TV stations and networks across the country.
Executive Producer Mandy McCall said that a number of other companies have expressed strong interest in joining the tour, including engine, PWC and accessory suppliers.
“We will only accept a total of six participants to ensure that there is ample time for each company to present its messages on the air,” she said.
The national TV telecasts will take place Friday morning, February 13, from the in-water boat show behind the Marriott hotel. The host will be Dick DeBartolo, the “Giz Wiz” TV personality and a Mad’s writer for over 40 years. The theme will be “hot new boats and accessories from the boat show.”
Jim Rhodes, president of Rhodes Communications, said that his company plans to produce two boating-themed satellite media tours in 2004. They will be produced jointly by Rhodes Communications and the New York broadcast PR company Gourvitz Communications.
Rhodes noted that last year’s two boating satellite media tours were seen by a total of 11.8 million viewers in over 200 markets, according to Nielsen-certified usage reports.
- For more of the latest news, click here.
- To discuss this topic with other recreational marine industry professionals, click here.