Brunswick, ADP sign exclusive dealer offering

LAKE FOREST, Ill. – The Brunswick dealer services team recently signed a deal with ADP Lightspeed, makers of business outsourcing software and solutions, to provide exclusive support and special pricing deals to the entire Brunswick marine dealer network.

The exclusive ADP Lightspeed deals are available through the Brunswick Dealer Advantage program, which is free to dealers.

“Brunswick Dealer Advantage is all about helping our dealers succeed,” said Dustan E. McCoy, chairman and CEO of Brunswick, in a press release, “We are pleased to be able to offer exclusive pricing advantages on technology that lets out marine dealers run their businesses more efficiently and connect with more customers.”

To find out more about the ADP Lightspeed exclusive dealer pricing, go to Information about Brunswick dealer advantage can be found through

“We look forward to helping Brunswick dealers use the power of technology to automate operations and sell more boats,” said Gregory Smith, ADP Lightspeed vice president and general manager.

Leave a Reply

Your email address will not be published. Required fields are marked *