Johnson Outdoors acquires Waypoint Technologies

RACINE, Wis. — Johnson Outdoors Marine Electronics Inc. has acquired the assets of Waypoint Technologies, maker of the LakeMaster brand of high-definition electronic lake charts, according to a company press release.

The asset purchase includes Pro Map Technologies, the LakeMaster proprietary inland water survey techniques and bathymetric data processing technology, providing future exclusivity of an expanded portfolio of LakeMaster digital maps for Humminbird fishfinders. Details of the transaction are not being released.

LakeMaster will continue to operate from its facility in Little Falls, Minn., and be integrated within the Marine Electronics business, which includes the Minn Kota, Humminbird and Cannon brands, as well as Geonav, a new venture into the blue-water electronics market. Waypoint and Pro Map staff will become Johnson Outdoors Marine Electronics employees, utilizing the knowledge and know-how on which the LakeMaster brand was built to expand coverage areas, to develop new innovative chart features, and for integration with the company’s current and future marine electronic technologies.

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