FORT LAUDERDALE, Fla. – Marine Marketers of America (MMA) hosted its second annual national marketing awards luncheon on Oct. 29 at the Fort Lauderdale International Boat Show, where it announced this year’s six Neptune Award winners, according to a release from the group.
Neptune Awards honor marketing excellence, and this year’s competition drew entries from 19 companies.
The awards are as follows:
— Taking the award for “Best National Magazine Advertising – Full Page” was Sunbrella/Glen Raven Mills for its entry, “Sunbrella is On It.”
— The Moorings took home top honors in two separate categories. The company won for “Best National Magazine Advertising – Spread” and for “Best Product Literature.”
— Sailboat builder Beneteau USA captured the Neptune Award for the new “Best E-Mail Blast” category introduced this year.
— Another new category for 2009 was “Best Print Newsletter,” which was won by Kadey-Krogen Yachts.
The final award category, “Best Marketing Innovation,” was also introduced this year. It was won by boat builder Grady White for its informational kiosk.
“We were very pleased once again by the quality of submissions, and the fact that the competition was heated, especially considering the recent downturn when so many companies have reduced their marketing investment,” Sally Helme, MMA national awards chairperson, said in the release. “This competition proved once again that marine marketers produce outstanding work; our association was very encouraged by the solid participation represented by virtually all segments of the marine industry.”