Columns
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Winning with YouTube video ads: What you need to know
By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the…
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Your best marketing strategy
(Hint: it may not be what you think, or maybe it will) By David Gee We are all constantly inundated…
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At the Helm: A caring — and concerned — community
By David Gee I like the word community. I use it a lot. In fact, I likely overuse it, and…
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What month is it?
By Jonathan Sweet What a difference a month makes. The last time I wrote a column for the magazine, the…
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A dictionary for more sales
By Matt Sellhorst Words have power. The power of words can change over time. For example, if I said Corona…
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Overbye: Heckuva time to start a startup
By Mark Overbye The prophetic lyrics of Bruce Springsteen’s Promised Land ring true as we attempt to launch a new…
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At the Helm: A whole new world
By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they…
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No end in sight for labor shortage
By Jonathan Sweet A recent study from The Conference Board paints a disturbing picture of the future of blue-collar labor.…
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Marketing strategies for growth: Profit through protection – doing it right
By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the…
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Marketing strategies for growth: Want more sales? Tell better stories
By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic,…
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Improve sales with attitude
By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations.…
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The 2020 Top 100
By Jonathan Sweet The most important question on the Top 100 application is what dealers have done to get better…
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The power of Facebook Live
By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live…
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At the Helm: Marina memories
By David Gee Take a look at that photo. It’s me standing underneath the SE 17th Street Causeway Bridge in…
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Managing the generations
By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial…
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Three keys to sales success in your dealership
By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is…
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At the Helm: Elevate your new year
By David Gee “What the new year brings to you depends a great deal on what you bring to the…
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Three keys to sales success in your dealership Pt. 2
So, last time we talked about quality lead generation and I gave you a simple challenge. Did you accept it?…
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At the Helm: Sailing into the holidays
By David Gee I love this time of year; for its festiveness, for the chance to gather with friends and…
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The Top 100 Legends
By Jonathan Sweet Here at Boating Industry, we have been recognizing the best boat dealers in North America for 15…
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