Blogs
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Empowerment Starts at the Bottom
Empower your front line people to make decisions. Allow them to assist the customer.
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Consolidation: Love it or hate it?
We live in a time of consolidation, as the news of Garmin’s bid to acquire Raymarine this week once again…
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Where Will Web 3.0 Be One Year from Now?
If there’s one thing that digital guys (and gals) love to do, it’s predict the future.
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Putting boat design in the buyer’s hands
Small numbers of boat buyers working together on the definition and specifications of a yacht and then, when several have…
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New model year intros: What time is the best time?
If you're a dealer whose brands delayed new model introductions last year, how did the switch work for you?
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Case File 2010: Burger vs. Burger
Having spent a bit of my career in the marine OEM camps, I have learned firsthand that innovation is king…
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Lower Price vs. Higher Design
If the product you are selling needs a price cut in order to sell, then it’s very likely that the…
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We need more Paloozas
There’s Lollapalooza, Pet-A-Palooza, Mitch-A-Palooza (from the movie Old School) and even Stooge-a-Palooza, a television program that features blocks of Three…
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