Guest Blog
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Harnessing the power of online reviews
After work last week, I stopped at my local grocery store for that night’s dinner. As I put everything on…
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Smile – your best store makeover
I am often asked what the best practices are regarding in-store merchandising. That always drives me a bit crazy because…
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Tips on how to market to millennials
You’ve heard the term “millennials,” but do you really know this generation and are you ready when they walk in…
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TPP – Good for the boating industry and the USA
The Trans-Pacific Partnership (TPP) has been in the press a fair bit the past several months. It is one of…
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Thanks Congress and Mr. President
At different times all of us in the U.S. look at what is happening in Washington D.C. and scratch our…
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Approve the tax extenders now, then create long-term tax stability
The U.S. Congress is creating an environment of unnecessary uncertainty related to certain tax provisions that is hurting our country…
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Does your website pass this critical test?
Customers want to find what they’re looking for, and they want to find it quickly. That idea extends to the…
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What will you do ensure a better 2016?
MattEver hear that the definition of insanity is doing the same thing and expecting different results? It’s an old saying,…
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Why start a New Year out strong but not end it that way?
Every year, we do it on the same day at the same time. The instant the calendar changes from the…
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Every day is first impression day
First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance…
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Renew the EX-IM Bank Charter
Congress is playing political games with the Export-Import (EX-IM) Bank, a U.S. government agency that supports U.S. businesses around the…
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Congress needs to take action on infrastructure
For much of our nation’s history, infrastructure has provided the U.S. with a significant global advantage. But what was once…
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Three simple guidelines to boost your image optimization
As impressed as I am with Google and all they do, did you know search engines are blind? They are…
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Connecting with the now consumer
A few weeks ago a video called “Toyota – Future Retail Environment” made its way to my inbox with the…
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When politicians pick winners and losers
Editor’s note: Chicago mayoral candidate Chuy Garcia recently proposed expanding the sales tax on “luxury” items in the city, including…
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Ensure your website is mobile-ready with this handy checklist
Mobile browsing has officially eclipsed desktop browsing. According to a recent comScore report, smartphones and tablets combined now account for…
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How to get (really) good at business communications
It’s easy to roll your eyes and moan about the state of business communications. Everything from incomplete, inaccurate and confusing…
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Profits through my eyes
It’s been too long since my last blog for Boating Industry. I can easily say I have been slammed with…
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Barriers to entry
“Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.” — Chris…
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Don’t make ‘all I want to do is sell’ your mantra
It was an early morning meeting chaired by the SVP. There wasn’t any reason to anticipate fireworks this particular day…
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