Guest Blog
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Adding prongs to your customer fork
Lead management has been, and still is, my passion, and it was an often-discussed topic among the OEMs and dealers…
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Just thinking
By Peter Granata, president, Granata Design and the Marine Design Resource Alliance — Ever notice how some leaders look at…
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Boat Dealers Need to Learn to Do More With Less
Looking forward, marine dealers and OEMs need to share more information so they can do more with less.
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Basic Building Blocks – On Steroids
Jeff Scherer, Associate Partner, Callbutton LLC — My 11-year-old son has grown up in a much different environment than I did.…
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Marina risk management strategies
Sean H. Griffin, account executive/marine specialist, Commercial Insurance Division, Cook, Hall & Hyde, Inc. — According to Association of Marina…
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Don’t eliminate marketing, spend smarter
Smaller budgets are a frustrating reality in all departments. Smarter spends are mandated.
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Regifting
By Peter Granata, president, Granata Design and the Marine Design Resource Alliance — December 17 is National Regifting Day. For…
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