Guest Blog
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Basic Building Blocks – On Steroids
Jeff Scherer, Associate Partner, Callbutton LLC — My 11-year-old son has grown up in a much different environment than I did.…
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Marina risk management strategies
Sean H. Griffin, account executive/marine specialist, Commercial Insurance Division, Cook, Hall & Hyde, Inc. — According to Association of Marina…
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Don’t eliminate marketing, spend smarter
Smaller budgets are a frustrating reality in all departments. Smarter spends are mandated.
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Regifting
By Peter Granata, president, Granata Design and the Marine Design Resource Alliance — December 17 is National Regifting Day. For…
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Are We There Yet?
There comes a time in everyone’s business life when we are faced with having to make a critical decision that…
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Who suffers more – the OEM, the dealership or the consumer?
Recently, Crocker’s Marine announced that after 40 years, they have closed their doors. The real question now becomes, who will…
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Introduction to social media marketing
It's really important to understand that the Traditional Marketing Methods are not what Social Media Marketing is all about.
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Shifting from selling the fun to selling the deal
Over the last year and a half or so, we have seen more and more dealers shifting their focus from…
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