MSR shows unit shipments and sales are up
CHICAGO – Wholesale dollar sales of all boats were up 16.4 percent for the first eleven months of 2004 compared to prior year numbers, while unit shipments were up 5.8 percent, based on the November Monthly Shipment Report recently released by the National Marine Manufacturers Association.
The traditional powerboat segments, (outboard, sterndrive, and inboard boats) were up 17.4 percent in dollars and up 8.7 percent in units shipped for November YTD, compared to the previous year.
“The traditional boating segment has been strong for the first eleven months of 2004,” said NMMA director of Market Statistics Jim Petru. “In the next three weeks, we will have final numbers for the year, and we expect the strong performance continue. We will have to wait until May, when NMMA releases its 2004 Recreational Boating Abstract, to determine how this translates at the retail level.”
More companies are participating in this year’s MSR program, providing more accurate statistical data. The number of companies participating has increased to 153 (compared to 137 last year). These companies accounted for 79 percent of powerboat sales in 2003.
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