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NMMA announces 2016 Marine Industry Customer Satisfaction Index Awards

By National Marine Manufacturers Association

The National Marine Manufacturers Association announced 52 recipients of the 2016 Marine Industry Customer Satisfaction Index Awards for excellence in customer satisfaction. Award recipients were acknowledged Friday morning during the innovation breakfast at the 2017 Progressive Insurance Miami International Boat Show in Miami.

The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between Jan. 1, 2016 and Dec.r 31, 2016.  Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 122,000 customers.

“Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today’s boater remains the boater of tomorrow, and promotes industry growth by developing boaters into lifestyle advocates,” said Robert Newsome, vice president of engineering standards and membership for NMMA. “We congratulate these 52 manufacturers for their commitment to their customers and for creating an incomparable boat ownership experience.”

The following companies were honored with 2016 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

  • Avalon & Tahoe: Pontoon Boats
  • Beneteau: Motor Yachts & Trawlers, Sailboats
  • Bennington: Pontoon Boats
  • Boston Whaler: Fiberglass Outboard Boats
  • Centurion/Supreme: Inboard Watersport Boats
  • Chaparral Boats: Deck Boats, Fiberglass Outboard Boats, Jet Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy And Express Boats
  • Chris Craft: Fiberglass Outboard Boats
  • Cobia: Fiberglass Outboard Boats
  • Crestliner Boats:  Aluminum Outboard Boats
  • Cypress Cay: Pontoon Boats
  • Forest River Marine: Pontoon Boats
  • Formula: Sterndrive Bowrider Boats, Sterndrive Cuddy And Express Boats
  • Four Winns: Sterndrive Bowrider Boats, Sterndrive Cuddy And Express Boats
  • G3: Aluminum Outboard Boats, Pontoon Boats
  • Godfrey Pontoon Boats: Pontoon Boats
  • Grady White Boats: Fiberglass Outboard Boats
  • Harris: Pontoon Boats
  • Honda Marine: Outboard Engines
  • Hurricane Deck Boats: Deck Boats
  • Ilmor: Inboard Engines
  • Indmar Marine Engines: Inboard Engines
  • Larson Boats: Sterndrive Bowrider Boats
  • Lund Boats: Aluminum Outboard Boats
  • MAKO: Fiberglass Outboard Boats
  • Malibu Boats/Axis Wake Research: Inboard Watersport Boats
  • Manitou: Pontoon Boats
  • MasterCraft: Inboard Watersport Boats
  • Monterey Boats: Sterndrive Bowrider Boats, Sterndrive Cuddy AND Express Boats
  • Nautique Boat Company: Inboard Watersport Boats
  • Nitro Boats: Fiberglass Outboard Boats
  • Pathfinder: Fiberglass Outboard Boats
  • Pleasurecraft Engine Group: Inboard Engines
  • Premier Marine: Pontoon Boats
  • Pursuit Boats: Fiberglass Outboard Boats
  • Regal Marine: Deck Boats, Sterndrive Bowrider Boats
  • Regency: Pontoon Boats
  • Regulator: Fiberglass Outboard Boats
  • Robalo Boats: Fiberglass Outboard Boats
  • Sea Ray Boats: Deck Boats, Fiberglass Outboard Boats, Sterndrive Bowrider Boats
  • Skeeter: Fiberglass Outboard Boats
  • Skier’s Choice – Moomba: Inboard Watersport Boats
  • Skier’s Choice – Supra:  Inboard Watersport Boats
  • Smoker Craft Boats: Aluminum Outboard Boats, Deck Boats, Pontoon Boats
  • Stingray: Fiberglass Outboard Boats, Sterndrive Bowrider Boats
  • Sun Tracker: Pontoon Boats
  • Suzuki: Outboard Engines
  • Tahoe: Deck Boats, Fiberglass Outboard Boats, Sterndrive Bowrider Boats
  • Tiara Yachts: Inboard Express Cruisers, Inboard Fishing Express Boats
  • Tige: Inboard Watersport Boats
  • Tracker: Aluminum Outboard Boats
  • Volvo Penta Of The Americas: Sterndrive Engines
  • Yamaha: Jet Boats, Outboard Engines

For more information about the Marine Industry Customer Satisfaction Index program, please contact Steve Pizzolatto at AVALA Marketing at stevep@avalamarketing.com or 636-343-9988.

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