Millennials
-
Features
Attitudes on new markets little changed
Most in industry still not concerned about diversity, survey says Those working in the boating industry are still much more…
Read More » -
Blogs
To attract Millennials, hire tattooed employees
Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which…
Read More » -
Blogs
iPhone 7 will be water-resistant
Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to…
Read More » -
Blogs
Home ownership is at its lowest rate since 1965
The U.S. Census Bureau announced last week that the home ownership rate is currently at 62.9 percent, a non-seasonally-adjusted figure.…
Read More » -
Blogs
Catching Millennials with Pokémon Go
Have you played Pokémon Go yet? Don’t worry, me either. But it’s likely you’ve seen dozens of social media posts…
Read More » -
Blogs
You’ve got to find their purpose
I read a lot of Millennial think pieces. It often feels like a form of masochism because so many people…
Read More » -
Blogs
Boatsetter gains traction with younger boaters
Boatsetter recently announced that more than 50 percent of its customer base consists of Gen Xers and Millennials. The peer-to-peer…
Read More » -
Blogs
Be real, not “on fleek”
To ensure the boating industry’s future, companies will need to start targeting Millennials. Justin Di Vilio posted a great blog…
Read More »