Tag Archives: Millennials

To attract Millennials, hire tattooed employees

Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which will be featured in the October issue of Boating Industry, you definitely are. If you indeed are looking to bring in younger buyers, it may be time to hire more tattooed employees. A recent study was conducted with U.S. and ...

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Find a young mentor

A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the titled offered a very intriguing question and response: “What Could I Possibly Learn From a Mentor Half My Age? Plenty.” The article discusses the benefits of reverse mentorship and chronicles her process being mentored by a young editor with more ...

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iPhone 7 will be water-resistant

Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to get people off their phones and on the water. However, Apple’s introduction yesterday of the iPhone 7 and 7 Plus will certainly impact the boating industry: The new phones are now, according to Apple, water-resistant. The new models are able ...

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Home ownership is at its lowest rate since 1965

The U.S. Census Bureau announced last week that the home ownership rate is currently at 62.9 percent, a non-seasonally-adjusted figure. According to the Federal Reserve Economic Data from the Federal Reserve Bank of St. Louis, this is the lowest the home ownership rate has been in 51 years. In addition, the National Association of Realtors released its annual survey on ...

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Catching Millennials with Pokémon Go

Have you played Pokémon Go yet? Don’t worry, me either. But it’s likely you’ve seen dozens of social media posts and news stories about it. After all, it is now the biggest U.S. mobile game. Ever. Pokémon is a pop culture mainstay of my generation that I completely skipped, but for those of you who are unfamiliar with Pokémon, here’s ...

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You’ve got to find their purpose

I read a lot of Millennial think pieces. It often feels like a form of masochism because so many people get my generation so wrong. However, one article I found felt more on the nose. My favorite quote from the article will forever be this. I can only hope people who write generational trend pieces can really let it sink in: "All ...

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Boatsetter gains traction with younger boaters

Boatsetter recently announced that more than 50 percent of its customer base consists of Gen Xers and Millennials. The peer-to-peer boat sharing company claims it has gained traction with younger boaters who want to experience the lifestyle without investing in a major asset. “We provide a new service in the boating industry, which brings together boat owners, boat captains and ...

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Be real, not “on fleek”

To ensure the boating industry’s future, companies will need to start targeting Millennials. Justin Di Vilio posted a great blog on tips for how to market to Millennials. This week, I would like to briefly cover some “don’ts.” Over the weekend, I found a fascinating article on the “definitive list of things Millennials hate to see in ads.” Among the ...

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Generational generalizations

While interviewing Dr. Michael O’Connor, executive vice president of Spader Business Planning, I asked how developing Millennials for future leadership roles differed from developing previous generations. And I immediately tensed up while I awaited the answer, as I always do whenever I ask about this generation. I am a Millennial, so these are my people, and I spend a lot ...

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