May 2017
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Features
Boating Industry 2017 Top Products
50 of the best new products for the boating industry For the fourth annual Boating Industry Top products list, we’ve…
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Columns
At the Helm: It’s all about product
More than anything else, it’s new product that pushes boat, engine and accessory sales. Whether it’s a new, more efficient…
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Features
Marine Sales Group: A new focus on growth, acquisitions
The last couple of years have seen an upswing in dealer consolidation. An improving market, an aging owner base and…
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Features
The fuels and additives market adjusts focus as ethanol repair issues become less prominent
Over the past decade, the fuels and additives market has been heavily focused on ethanol in gasoline: what it does…
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Columns
Have you earned the right to win the sale?
In previous issues we’ve talked about the process your boat buyers go through, called the “Educational Spectrum,” and how you…
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Features
Dealers add more boats, seek larger lines of credit from floorplan financing
As the economy and the marine industry have improved over the past few years, the floorplan financing market has followed…
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Features
Outboard engine sales continue to surge on the strength of constant innovation
The growth in recreational boating over the past several years has been achieved in large part due to corresponding advances…
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