Matt Sellhorst
-
Columns
What I learned mystery shopping over 100 dealerships this summer
One of the services we offer our clients is to mystery shop their competitors. When traveling, I typically stop at…
Read More » -
Columns
The digital marketing strategy every dealer, broker and manufacturer should be using in 2018
Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d…
Read More » -
April 2018
5 things you need to know about geo-targeting for your boat business
You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or…
Read More » -
Columns
What the big Facebook News Feed change means for you
As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it…
Read More » -
Columns
Are you a source of local boating information for your boating community?
On a recent three-day boot camp, I asked my photographer to drive around the area getting photos of various local…
Read More » -
Columns
Practical and profitable 2018 marketing plans
One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not…
Read More » -
Matt Sellhorst offering free copies of new book
Matt Sellhorst, the CEO of Boat Dealer Profits and creator of the SPLASH System, recently released his second book, “Boat…
Read More » -
Matt Sellhorst launches new podcast
Matt Sellhorst, CEO of Boat Dealer Profits and creator of the SPLASH System, has recently released his podcast series Boat…
Read More » -
Matt Sellhorst releases new book July 28
Matt Sellhorst, CEO of Boat Dealer Profits and creator of the SPLASH System, has recently released his second book, “Boat…
Read More » -
Columns
Super simple Facebook strategy
How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens…
Read More » -
Columns
Have you earned the right to win the sale?
In previous issues we’ve talked about the process your boat buyers go through, called the “Educational Spectrum,” and how you…
Read More » -
April 2017
Five ways to maximize the lifetime value of your clients
So much of our time in sales and marketing is focused on the next sale: the next new prospect who…
Read More » -
Columns
Brand building vs. results marketing
Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my…
Read More » -
Columns
Skyrocket your boat show ROI
If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting…
Read More » -
Columns
Why you are losing boat sales and discounting unnecessarily
Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the…
Read More » -
Columns
7 ‘must-dos’ this fall for a spectacular 2017
Wow, another busy summer selling season in the books. I trust it was a good one for you and yet…
Read More » -
Features
7 ‘must-dos’ this fall for a spectacular 2017
Wow, another busy summer selling season in the books. I trust it was a good one for you and yet…
Read More » -
Matt Sellhorst joins Boating Industry as columnist
Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May…
Read More » -
Features
How to build a top-notch sales operation
Today’s customer is a complicated individual. They are more skeptical and less impulsive, and they do more online research before…
Read More » -
Features
What your prospects are really thinking about
Back in 1999 a song was put out by Lee Anne Rimes called “Big Deal.” As a big fan of…
Read More »