Matt Sellhorst releases new book July 28

Matt Sellhorst, CEO of Boat Dealer Profits and creator of the SPLASH System, has recently released his second book, “Boat Dealer Profits; How the SPLASH System™ can help you sell more boats, make more money and have more fun!” specifically for boat dealership owners and managers.

The book is available at Barnes and Noble, Amazon and at for $19.95 with discounts for bulk purchases for manufacturers, associations and industry groups wanting to support their dealer network and clients.

Sellhorst said he is commited to helping boat dealers sell more boats, make more money and have more fun. Sellhorst shares his story of going from a “no-boat-selling-son-of-a-gun” to a top producer and then on to becoming a sought after coach, consultant and sales trainer in the industry because of his SPLASH System.

The SPLASH System is designed to create:

  • Steady flow of prospects
  • Predictable profits
  • Loyal clients
  • Abundant repeat & referral business
  • Systematic results
  • Higher margins in all departments

“I’ve been writing about the components of the SPLASH System in my Boating Industry articles, sharing during my Boat Dealer Profits TV episodes and it was time to introduce the complete system with this book,” said Sellhorst.

For more information, visit

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