Marketing Strategies for Growth
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Blog Spotlight
Innovation is not a new color
By Mark Overbye Confusing innovation with novelty can be lethal. When I started Gekko Boats years ago there were plenty…
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Features
Marketing strategies for growth: Creating a competitive advantage with your marketing
By David Gee Do you make – and sell – boats, or family memory-making machines? Are you focused on turning…
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December 2020/January 2021
Marketing strategies for growth: Anchors up or anchors down, which are you?
By Mark Overbye Setting speed, capacity and size records, the straight-deck bulk carrier Edward L. Ryerson plied the Great Lakes…
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August/September 2020
Marketing strategies for growth: The cash conundrum – maximizing F&I profit from ‘cash’ buyers
By Myril Shaw Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that…
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August/September 2020
Marketing strategies for growth: Here’s why Cortés burned his boats
By Mark Overbye If you are subject to a management team that identifies and potentially leans on having a Plan…
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August/September 2020
Marketing strategies for growth: ADA web compliance and ADA-related lawsuits
By Harry Casimir In the United States, one in five people have a disability. And yet, only 10% of the…
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Feature
Marketing strategies for growth: Changes to Google making an impact
By Joe Iribarren These are hard times for many businesses across the globe, including obviously boat dealers. Local governments are…
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Columns
Marketing strategies for growth: Profit through protection – doing it right
By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the…
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Columns
Marketing strategies for growth: Want more sales? Tell better stories
By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic,…
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