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Tag Archives: Honda

Honda Marine names new senior manager

Mike Rickey was recently named Senior Manager, Honda Marine. Appointed to the role in April 2018, Rickey oversees total Sales, Operations and Application Engineering activities for the U.S. region, working to increase volume through the execution of competitive pricing; sales channel expansion; strategic advertising and promotional campaigns; and enhanced communications with OEM and dealer channels.  Rickey’s 23-year career at American Honda ...

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Engine companies maintain high profiles at MIBS 

As more powerful marine engines are introduced, manufacturers don’t miss an opportunity to showcase their muscular propulsion product offerings. Here’s a quick recap of company announcements from this year’s Miami International Boat Show. Mercury Mercury Marine officially introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line the evening prior to the show’s opening. The ...

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Honda Marine enters OEM agreement with Eastern Boats

Honda Marine has inked a new OEM supply agreement with Eastern Boats. Eastern, a 37-year-old New England boat builder based in Milton, New Hampshire. Honda Marine will be supplying Eastern’s full line of outboard-powered boats, including Seaway lines, with motors ranging from the Honda BF50 through the Honda BF250. In addition, the company’s Rosborough and Pilot models will be exclusively ...

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Honda Marine debuts redesigned V6 outboards

Honda Marine entered the 2018 boating season with a redesign of its flagship outboard motors, the BF200, BF225 and BF250. Targeting the heart of the boating market, the refreshed Honda BF200, BF225 and BF250 models mark the newest evolution in the company's product line, integrating innovative design, a sleek new style, enhanced reliability, streamlined maintenance, and an expanded number of ...

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New year sees Honda Marine building on a successful 2017

Honda Marine caught the wave of success in 2017, establishing a solid foundation to continue growing its business in 2018. In 2017, Honda Marine delivered 12 consecutive month-over-month sales increases; its third consecutive year of year-over-year sales growth; introduced 15 new or refreshed products in the last 24 months; agreed to a new in-store and internet sales retail partnership with ...

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Honda announces new commercial, government warranties

Honda Marine is announcing a new, significantly expanded commercial and government warranty program for marine engines and related products. The new warranty doubles the current coverage from 12 months to 24 months and includes the rental business. The new warranty for engines purchased by state, local, and federal governments adds an entire year of coverage, expanded from 24 months to ...

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Apex Marine announces finance program for Honda outboards

St. Louis, Mich. – Apex Marine, Inc. (Apex) has partnered with Honda Marine (Honda) to provide a new inventory finance program. The program is exclusive for authorized dealers who purchase Qwest, Paddle Qwest and Gillgetter brand compact pontoon boats outfitted with Honda outboard marine engines. Financing will be provided through Northpoint Commercial Finance (Northpoint), an exclusive partner to Honda. “We’re ...

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Alumacraft and Honda Marine announce new inventory finance program

Alumacraft Boat Co. announced an agreement with Honda Marine to provide a new inventory finance program for dealers purchasing Alumacraft boats outfitted with Honda outboard marine engines. Financing will be provided through Northpoint Commercial Finance. The inventory finance program, also known as floorplan financing, will provide Alumacraft dealers with extremely competitive terms and the ability to better manage their cash ...

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Honda Marine launches new BF100 outboard marine engine

ALPHARETTA, Ga. – Honda Marine introduces the new BF100 horsepower (hp) 4-stroke engine, the most powerful outboard to join the Honda Marine mid-range engine lineup. Incorporating a host of Honda exclusives and technologically advanced features, the Honda BF100 marine outboard engine provides increased value and benefit to consumers who want solid and responsive power and maximum time on the water. ...

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