Tag Archives: Honda

Headlining preparations for the upcoming International BoatBuilders Exhibition & Conference (IBEX) in Tampa, Florida, October 3-5, Honda Marine announced the introduction of the Honda BF350, the newest high-power outboard motor to join its lineup. Now the company’s flagship model, the BF350 is the first Honda V8 motor to be made available commercially. “The business strategy for Honda Marine is rooted ...

Industry members are banning together to pledge their support to those in the southeast U.S. recently impacted by Hurricane Ian. Last week, NMMA highlighted a variety of hurricane relief resources for marine industry businesses in an industry-wide bulletin. Most recentely, Honda donated $500K in disaster relief funds to the American Red Cross to support food security and shelter issues in ...

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

Honda Marine announced at the 2019 International Boat Builder’s Exhibition (IBEX) trade venue an exclusive new OEM agreement with SanJuanYachts. At IBEX, the boatbuilder has unveiled a prototype of its new sportfishing yacht, the SJ32, which expands the company’s reach beyond the premium pleasure boat category into the segment of luxury sportfishing. According to the terms of the exclusive new agreement, Honda Marine will ...

Mike Rickey was recently named Senior Manager, Honda Marine. Appointed to the role in April 2018, Rickey oversees total Sales, Operations and Application Engineering activities for the U.S. region, working to increase volume through the execution of competitive pricing; sales channel expansion; strategic advertising and promotional campaigns; and enhanced communications with OEM and dealer channels.  Rickey’s 23-year career at American Honda ...

As more powerful marine engines are introduced, manufacturers don’t miss an opportunity to showcase their muscular propulsion product offerings. Here’s a quick recap of company announcements from this year’s Miami International Boat Show. Mercury Mercury Marine officially introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line the evening prior to the show’s opening. The ...

Honda Marine has inked a new OEM supply agreement with Eastern Boats. Eastern, a 37-year-old New England boat builder based in Milton, New Hampshire. Honda Marine will be supplying Eastern’s full line of outboard-powered boats, including Seaway lines, with motors ranging from the Honda BF50 through the Honda BF250. In addition, the company’s Rosborough and Pilot models will be exclusively ...

Honda Marine entered the 2018 boating season with a redesign of its flagship outboard motors, the BF200, BF225 and BF250. Targeting the heart of the boating market, the refreshed Honda BF200, BF225 and BF250 models mark the newest evolution in the company’s product line, integrating innovative design, a sleek new style, enhanced reliability, streamlined maintenance, and an expanded number of ...

Honda Marine caught the wave of success in 2017, establishing a solid foundation to continue growing its business in 2018. In 2017, Honda Marine delivered 12 consecutive month-over-month sales increases; its third consecutive year of year-over-year sales growth; introduced 15 new or refreshed products in the last 24 months; agreed to a new in-store and internet sales retail partnership with ...