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Tag Archives: Column

The digital marketing strategy every dealer, broker and manufacturer should be using in 2018

Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d been searching for that exact thing or visited that company’s website. It happens virtually every day. What is it, you ask? The technical term is re-targeting (Facebook/Instagram) and re-marketing (Google Display Network). Imagine someone visits your website and views your ...

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At the helm: Scoring with service – The boating tie that binds

The cover of this issue takes a visual approach to presenting the best young leaders in the marine industry. The individuals who appear within this highly popular section are a unique group.  We ask each member of our 40 Under 40 group to complete a background questionnaire. One of the initial questions deals with the individual’s first job. This year’s ...

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5 things you need to know about geo-targeting for your boat business

You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you five things you need to know about geo-targeting but didn’t know who to ask. We’ll start with the basics and ...

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