April 2017
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April 2017
At the helm: Problem No. 1
Quick – what’s your biggest business challenge right now? Not surprisingly, when I go to an industry event or boat…
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April 2017
Desmasdon’s Boat Works: Customer advisory board provides valuable insights
It’s one thing to win awards like Top 100 and CSI awards from manufacturers, but the only true way to…
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April 2017
The Workforce Crisis: Marine trades association education opens youth to industry
One challenge the industry faces is a lack of awareness of the open jobs in marine trades and the lifelong…
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April 2017
The Workforce Crisis: Partnerships with local high schools open industry to new students
As four-year university programs have become the main – if not the sole – focus for high school students’ post-secondary…
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April 2017
The Workforce Crisis: Apprenticeships create funnel of incoming employees
Dealers and manufacturers have implemented apprenticeship programs to address their workforce shortages. These programs often take an employee who has…
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April 2017
The Workforce Crisis: Marine schools offer base education
Marine trades schools offer students the opportunity to learn specifically about the boating industry and its intricacies at the high…
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April 2017
Five ways to maximize the lifetime value of your clients
So much of our time in sales and marketing is focused on the next sale: the next new prospect who…
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April 2017
The Workforce Crisis: Training existing techs
Developing a workforce doesn’t stop once all the jobs are filled. Ensuring employees stay in the industry long term is…
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